About

Jittika Sakulchit

Designer, developer, and digital marketer. All at once.

Digital marketing manager, designer, and developer. Day job is content strategy and on-page SEO across seven Accor hotels in Southern Thailand, part of a 27-property SEA cluster. I write the landing pages and blog articles, rank them through Search Console and GA4, and translate paid, organic, and booking data into bi-weekly recommendations General Managers act on.

This portfolio is the design and development side. From Mar 2024 to Mar 2025 I ran a full-service freelance practice that picked up from referrals after I left 444 Media: scoping, design in Figma, WordPress and React builds, copywriting, SEO, QA, launch. The projects here are from that year and from agency work before it.

I studied French Language & Literature at Kasetsart University. Nothing to do with any of this, and somehow everything to do with how I think about words and aesthetics.

Experience

Manage digital marketing across 7 hotel properties in Southern Thailand as part of a small account team within a cluster covering 27 properties across SEA. Own end-to-end execution across web, content, social media, SEO, and paid channels, with a heavier focus on content writing, on-page SEO, and article ranking. Build and maintain WordPress microsites, write bilingual blog content, and design landing pages. Own bi-weekly commercial reporting: GA4, Search Console, paid, and booking data into one deck for General Managers and Directors of Sales, with recommendations that have moved paid budget between channels and properties.
Supported the senior account team in executing digital campaigns across hotel brands: social, email, web, and paid. Assisted with content calendars, campaign setup, performance reporting, and brand alignment. Grew into the role by learning platform tools, agency processes, and cross-property coordination before being promoted to lead a property portfolio independently.
Full-service freelance practice: design, development, copywriting, and SEO. Took clients from onboarding through scoping, wireframing in Figma, WordPress build, QA, and launch. Multiple sites delivered across small businesses, with several on ongoing retainer. Practice started after I left 444 Media when the agency brought me back for project help, then grew from referrals into concurrent retainer and project clients over the following year.

Skills & Tools

Performance Marketing
SEOMeta AdsGoogle AdsE-Commerce
SEO & Analytics
SEMrushGA4Search ConsoleGoogle Looker StudioYoastCore Web Vitals
Content
SEO Content WritingCopywritingBilingual Content (EN/TH)
Data
Data AnalyticsData VisualizationGoogle Sheets / ExcelSQL
Design
UI/UXFigmaCanvaHTML Display AdsBrand IdentityAdobe IllustratorAdobe Photoshop
Development
ReactJavaScriptHTML / CSSWordPressWooCommerceElementor ProPHPSwiftGit
Strategy & Accounts
Client ManagementStakeholder ManagementCross-functional CoordinationCampaign PlanningProject DeliveryReportingContent StrategySocial Media ManagementTeam ManagementBusiness Process Improvement
Tools
NotionAirtableAsanaTeamwork.comMailChimpGoogle Workspace

Certifications

Google UX DesignGoogleBrandingIE Business SchoolMeta Social Media MarketingMetaGoogle Digital Marketing & E-commerceGoogleGoogle Project ManagementGoogleGoogle Data AnalyticsGoogle

Education

2013 – 2017
BA French Language & LiteratureKasetsart University